Dance studios are a booming business, in fact, in the period between 2015 and 2020, the market size increased by 3% per year. They are a great way to exercise, learn new skills, and meet new people. Many people who would not otherwise consider themselves dancers get dancing lessons and want to continue learning. Tango, hip hop, and salsa are just some of the dance styles that a dance enthusiast could learn when attending dancing lessons.
Dancing makes life fun and exciting, which is why many people see it as an enjoyable hobby and decide to take dancing lessons to improve or learn some new dance styles. Additionally, with dancing, the body releases endorphins, which reduces pain and increases positive thoughts. In this article, we’ve compiled a list of four steps that will help you start your own dance studio business.
Table of Contents
Pen your idea to paper
If you decide to open a dance studio, first you have to make a list where you express your idea for the studio, why you want to open it, and what you want to offer to your clients. Once you decide on the main things, another important thing will be to create a dance studio business plan, so you can add all the advantages and disadvantages that come with it.
You need to make it clear what you want to achieve, present your goals during the first six months of business, and attract investors. Having investors is a smart move because the funds that you can get might help you achieve more than you originally planned for. Additionally, think about the name of the studio, its location, and the service costs you plan on charging. You need to demonstrate that you are business-ready and that the idea you have is profitable.
Prepare a marketing plan
It is important that you have a marketing plan in place before you start advertising your business. This will help you find the best way to advertise your business and what the cost will be. Also, make sure to add some rewards for your clients. For example, the first ten people who apply at your studio could get two free lessons or a substantial discount for the first couple of lessons.
You should also think about how you will reach out to the customers. You have to find your target audience and focus on them. Start by advertising your studio on social media platforms, then prepare pamphlets and spread them around the location where your dance studio will be located. Ask for help from friends and family in terms of spreading the word with their colleagues and neighbors.
Create a financial plan
With a financial plan, you will have all the costs divided between the necessary sections. The plan should include a profit and loss statement for the first year, with a projected income, expenses, and net profit. Furthermore, you have to include a balance sheet, which should include a summary of the cash flow statement, which is a summary of the cash inflows and outflows for the first year.
The employees’ salaries, rent fee, emergency fund, and insurance are additional costs you need to include in the financial plan. Having an elaborate financial plan will help you decide how many employees you can hire and what type of equipment you can purchase for the studio. If you are not very fond of numbers, then hire an accountant who can help you.
Choose a location
One of the main things that will make potential clients interested in your studio is its location. You must locate the dance studio in an area with a couple of thousand residents. Additionally, the location has to be somewhere that does not have many dance studios in the vicinity.
Sometimes future clients can shy away from you due to the surroundings of your studio. It implies that you need to look for a location with plenty of parking, and an easily accessible location by bus. The studio should be comfortable, cool, and spacious for your prospective clients as well as your employees.
Final thoughts
Dancing is an amazing activity that helps you relieve stress, forget your problems, or simply makes you fly and enjoy the moment. Having your own dance studio is a dream come true as you can enjoy its blessings every single day. You will also be able to give that same opportunity to other dance enthusiasts like yourself. The main goal of a dance studio is to make people feel happy and to have a good time. Don’t think twice about it – make your dream come true and open your very own dance studio.