In online public relations, the boundaries between classic PR, marketing, social media, and SEO are blurred. Although many communication experts define the term differently, the truth is that online PR is not just an adaptation of classic PR.
What is Online Public Relations?
Online PR is communicators’ PR work through available online communication channels (and also communication tools). In addition to classic media online sites, these channels include social networks, blogs, and websites.
Based on the measures taken in the print sector, the opportunities and opportunities offered by the online media are taken advantage of and strategies are adapted accordingly.
What is the Goal of Online Public Relations?
The goal is to have a lasting positive impact on the external image of a company or brand. In addition, certain sub-goals can be defined:
- acquire and retain new customers
- information communication
- increased attention
- create a high cost-benefit ratio
- improve the reputation (online)
- measure and monitor success
- achieve a high degree of reality
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