Public Relations
Public Relations Write for Us The formal preparation of what is now commonly called “public relations” dates back to the beginning of the 20th century. Since then, public relations has been defined in multiple ways, and the definition often evolves with the changing roles of public relations and advances in technology.
Early definitions focused on media and advertising, while more modern definitions include the concepts of engagement and relationship building. In 1982, PRSA adopted the following definition: “Public relations helps an organization and its public to adapt to each other”.
A few decades later, a more modern definition of public relations was drafted, one that is still valid today:
Online marketing differs from traditional marketing, which has always included media such as print ads, billboards, television, and radio.
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