Sales and Marketing write for us: Every organisation depends on its sales and marketing departments. They are interconnected and serve as a catalyst for making money (profit).
While marketing focuses on raising awareness of a company’s image and goals, sales convert viewing into revenue by turning potential clients into paying clients. To fully comprehend sales and marketing, as well as how they differ from one another, keep reading.
What is Marketing?
Philip Kotler, referred to as “The Father of Modern Marketing,” defines marketing as a “administrative and social process through which individuals obtain what they need or desire,” as opposed to the Oxford Dictionary’s definition of marketing as
“The action or business of promoting and selling products or services, including market research and advertising.”
Marketing includes business operations including selling, promotion, and logistics. A company’s marketing division makes sure that the customer has access to accurate information about the goods or services while also ensuring their timely delivery and high quality.
What is Sales?
When a buyer purchases material or immaterial goods from a seller, a transaction has taken place.
It entails the transfer of ownership from the seller to the buyer and is primarily supported by the latter’s confidence in the former.
Sales is an aggressive endeavour that frequently involves middlemen like salesmen, retailers, wholesalers, etc. It could be the result of an agreement between a buyer and a seller or the method by which a salesman offers a variety of goods.
How to Increase Sales?
In addition to marketing, increasing sales is a key responsibility for any organisation. However, different businesses and industries may have different levels of difficulty while trying to increase sales. Here are some strategies businesses can use to increase sales.
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