Are you looking to get your software in front of a wider audience? Why not list it on a cloud marketplace? Cloud marketplaces are online directories that list various cloud-based products and services, making it easy for potential customers to find what they’re looking for.
Cloud commerce platform Tackle.io states that 83% of buyers will likely purchase through the Marketplace in the future. So having your software on one of them may increase sales and ROI.
1. Do Your Research
Before you start submitting your software to every marketplace under the sun, it’s essential to do your research and figure out which ones are the best fit for your business. Consider factors like the target audience of the marketplace, the type of software they’re looking for, and whether or not you meet the listing requirements. Once you’ve narrowed things down to a few select marketplaces, you can move on to the next step.
2. Create A Compelling Listing
Once you’ve found a marketplace where you’d like to list your software, it’s time to create a listing that grabs people’s attention. Start by writing a catchy headline and then include a detailed description of your software, highlighting its key features and benefits. Be sure to use relevant keywords throughout your listing so that people can easily find them when searching the marketplace.
3. Include High-Quality Images
In today’s visual world, including high-quality photos in your marketplace listing is essential. People are more likely to click on a listing that includes an image than one that doesn’t, so make sure you take the time to select some good ones. You could include screenshots of your software in action, product photos, or even team photos if you want to add a personal touch.
4. Use Video Content
If you want to make your listing stand out, consider adding video content. A short video clip is a great way to show potential customers what your software looks like and how it works without overwhelming them with too much information at once. Keep your videos short and sweet—between one and two minutes is ideal—and include a link to your website so people can learn more about your software there.
5. Offer Free Trials, Demos, And Support
One of the best ways to encourage people to try out your software is by offering free trials or demos. This allows potential customers to test your product before committing to buying it, which can help increase conversions. If you offer free trials or demos, include all the details in your marketplace listing, so people know what they’re signing up for.
Offering customer support is crucial if you want people to feel confident about buying your software. This could include a FAQ section on your listing, a live chat option, or contact information so people can reach out to you with any questions or concerns they may have. By offering customer support, you’re showing potential customers that you’re invested in their satisfaction and that you’re willing to help if they encounter any problems.
6. Provide Pricing Information
If you want people to actually buy your software once they find it in the marketplace, you’ll need to provide pricing information in your listing. Be clear about how much your product costs and what payment methods are accepted so there are no surprises later. You might also want to consider offering discounts or coupons to encourage people to buy sooner rather than later.
7. Promote Your Listing
After taking all these steps, don’t forget to promote your new marketplace listing! Send an email blast to your existing customer base, letting them know about the new listing and where they can find it. You could also share it on social media or run ads targeting potential customers who might be interested in trying out your software. By promoting your listing in multiple places, you’ll have a better chance of getting noticed by people who are looking for what you have to offer.
According to Tackle.io, cloud marketplaces are the future of B2B commerce. These seven tips can increase your chances of getting listed on cloud marketplaces and growing your customer base. Just remember to do your research beforehand, create a compelling listing, and promote your listing once it goes live! With a little effort, you’ll be able to reach a whole new group of potential customers who are interested in using your software solution.
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