If you’ve built a good relationship with a customer and done a good job with new construction, renovation, or demolition, you can expect them to hire you again. But, in order to get noticed you need a good logo. A logo is one of the first things people see about your company, making it one of the most important (and profitable) parts of branding.
To effectively attract and retain customers, it is imperative for construction companies to establish a strong brand identity through the creation of a professional construction logo. This can be easily accomplished by utilizing logo maker tools. Utilizing logo maker tools offers construction companies the flexibility to experiment with various design elements, colors, and typography, ensuring that the final logo aligns perfectly with their brand identity and resonates with their target audience.
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Start Of Brainstorming
If you think of big ideas, starting with a list of terms is helpful. But, most of the time, it takes a good old-fashioned brainstorming session to design construction logo. To make a logo that stands out, follow these three rules.
Start by remembering that brainstorming aims to come up with as many ideas as possible, no matter how bad they are. A bad idea might start a conversation that leads to a great solution.
Second, put yourself in your ideal customer’s shoes and list words that describe your brand and how you want people to see it. Think of yourself as one of your target audience members, and keep their goals in mind as you work.
Lastly, include as many people as you can. Brainstorming with one person is great, but you need a diverse group to come up with something great. Everyone you can think of should be there, from friends to people you know through work. More points of view are always welcome.
What colors are ideal for a construction company’s logo?
Logos with color are easier to remember and catch the eye, especially in markets with many competitors. There is no “best” color for a logo, though. For example, if construction companies with orange logos got more jobs, that would be great, but every construction business in the world, from here to Timbuktu, would look the same.
We’ve been talking a lot about how important trust and credibility are, so the “ideal” color for your construction business’s logo is one (or more) that helps with these things. Looking at the logos of similar companies might help you choose a color scheme for your new logo. If you see that everyone’s logos use the same colors, you might be inspired to make something unique and memorable.
How to Choose the Best Fonts for a Construction Company Logo?
If you work in construction, you don’t want to look careless or stupid by using a font that looks like a child made it. Instead, try other straight and clear sans-serif fonts like Europe, Garamond, and MagistralC.
The following are traits of a good construction logo font:
- Readability (on all screen sizes) (on all screen sizes) (on all sizes of screen) (This is true for all sizes of screen)
- Keep a logo simple by not using more than two or three fonts.
- Contrast (make sure your content is readable on your colored background) (make sure your content is readable on your colored background) (Make sure your content can be seen on your bright background) (Make sure you can read what you wrote against the colorful background.)
- Let’s look at each of these traits in more depth.
Don’t use small or complicated fonts because when your logo is resized, people won’t be able to read them. However, since your logo will be on your website, social media, invoices, and other places, it’s worth taking the time to make it look good.
If your logo has more than one or, at most, two different fonts, it will look crowded and unprofessional. If you want to spice up your font game, consider changing your name and slogan to use types that go well together (if you have one).
What not to do?
- Avoid using old business cliches. For example, if you do dentistry, a tooth should be a big part of your logo. In a nutshell, no. Find out how to avoid dull logos.
- Don’t make everything too hard. A simple logo is easy to remember and copy.
- But don’t try to be too cool. Even though it’s important to know what’s new, your logo should still look modern in three years.
- Don’t skimp on the quality of the logo if you want to save money. Don’t try to save money on your logo by going cheap. Usually, you get what you pay for.
Your logo for the construction company will make you either stand out or get buried under all the other companies out there. You should create something that will stand out and look unique. Brainstorm, create, adapt, and evolve.