Today, many social media channels are available; however, it’s impossible to be everywhere 24/7 to market your brand. As a result, you need to situate yourself where your audience is and engage with them there. In this regard, your first step is to identify who your audience is and the social media platform they prefer. Also, here are some tips to help you grow your social media following.

Try to optimize your social media profiles

After identifying where your audience is, you should proceed to build and optimize your brand profiles to entice a following. To optimize your social media profiles, consider uploading a professional photo. It would help if you also tried uploading a logo and video for added allure. Additionally, ensure that your image is the same across all your profiles. It is essential in that it enables your audience to identify your pages. You can also endeavor to select similar handles to make it easier for your followers to locate you across channels. Target specific keywords your audience uses since it bolsters your discovery ability through search. For instance, you can add keywords to your bio and description areas.

Try identifying the best time to post

Knowing the best time of day to post on social media channels is essential. However, this depends on your industry, the platform, and your audience. You’ll likely find numerous posts and reports covering a suitable time to post on different social media platforms. Even with this, it may work better for you to allure, for instance, instagram followers. As such, you need to find your ideal time to post. For instance, look at your social media metrics on the channels you use to track this data.

Post frequently, but with purpose

You may have been told to post frequently on social media for desired results. However, you need to know there’s more to publishing regularly than how often you post. It’s about constancy and value. Besides, in case you are experiencing any difficulties finding engaging social media post ideas, there are several simple tips you can try. For example, ask customers what content they enjoy using surveys or polls. Such an endeavor can give you insight into topics that the customers find attractive.

Engage actively with your audience

Social media requires two-way communication. As such, you should use your platform to communicate with your audience. For instance, respond to comments, like or comment on photos, share pertinent articles, and spark new conversations.

Hashtag Wisely

Hashtags are only effective on social media when used the right way. First, ensure that the words you’re hashtagging make sense for your followers to search for. When you use the right hashtags, you make your content searchable on a platform bombarded with other content. It increases the chance that further targeted followers will see it and give you a follow.


Growing your social media followers can be a hassle, especially if you need help figuring out where to start. As such, the above tips can help you to keep your instagram followers engaged and also help you attract new ones.