Dedicated IP For Email Marketing : Email Deliverability refers to how often your emails land in your subscribers’ inboxes.
It’s important because your customers need to receive your emails to make the most of your deals and updates.
However, some issues may interfere with your emails getting through, making bounce rates go up.
One solution is using a dedicated IP address, which can boost your email delivery.
But what does a dedicated IP mean? How does it improve email delivery?
In this blog, we’ll explore dedicated IPs to see how they can boost your email delivery.
Table of Contents
What is a Dedicated IP address?
Each dedicated IP address is a separate IP given to websites, users, and servers. Every device, like computers and smartphones, have their unique IP address.
A static IP is a permanent, unchangeable IP, much like your home IP address. It is unique to your business and your email campaigns and lets you send bulk emails to your subscribers on a regular basis.
Dedicated IP address vs Shared IP address
You usually use a common IP address when sending emails through marketing systems. However, you can have a dedicated IP that is used only by your organization
This dedicated IP gives you freedom and control over your email campaigns and how well they reach your audiences. A shared IP, though, is different. It’s used by multiple users who send emails from the same address.
It groups all senders under a solitary IP, making it easier and more convenient. However, this classification relies on the email service provider (ESP).
Benefits of a Dedicated IP for Email Marketing Automation
Businesses don’t always need email marketing. Nor are they obliged to use dedicated IPs in their daily tasks.
Though an IP address can contribute significantly to your sender reputation, a dedicated IP might not be necessary when your email volume is lower than a few hundred thousand per month.
However, if you send thousands of emails daily or monthly, regularly, it is beneficial to use a dedicated IP to preserve your reputation. In the following section, we have discussed some advantages of having a dedicated IP address.
Here are some advantages of using a dedicated IP for email marketing automation
Improved email deliverability
Whether you’re pushing drip campaigns or transactional emails, it’s vital to get them into your customers’ inboxes.
Your sender’s reputation is better with a Dedicated IP, which boosts email delivery. As you have a unique IP, and not using spammers’ shared one, the chance of getting blacklisted is less likely.
Enhanced email performance
Your dedicated IP ensures reliable delivery rates with a broader audience reach, reducing the chance of emails going to junk folders. It also minimizes bounce rates from those shared IPs with bad reputations. By doing so, you’re likely to deliver more emails to potential clients, which can increase transactions and boost sales.
Secure Remote Access
A dedicated IP address allows remote employees to safely and securely access the company’s resources. Because companies have sensitive and confidential data, they have to restrict access to sensitive documents and company assets. Only certain IP addresses or servers can allow access.
Reduced risk of IP blacklisting
IP addresses that send spam populate email blacklists. These lists help email providers and ISPs block unwanted emails from those IP addresses. If one user conducts unsolicited actions on a shared IP, that entire IP suffers backlash, potentially harming the sender’s credibility.
A dedicated IP is a solution to this. It reduces the chance of a blacklist stigma and guarantees the recipient gets the emails.
You will be better secure by using a dedicated IP address. A Dedicated IP VPN can help you access some specific sites or applications that have limited use instead of an open internet connection. It will restrict unauthorized users.
Dedicated IP addresses are flexible and allow you to have greater control over your email setup. You can customize sending schedules for subscriber convenience, manage your send rate to avoid the “spam” tag and link a private domain to your IP address.
How to set up a Dedicated IP address for Email Marketing
Most ESPs make the process of getting a dedicated IP as a supplementary service to your usual package much easier. Follow these steps to set up a dedicated IP:
Choose an email service provider
Sign up with an email service provider that provides dedicated IP addresses as additional features. You might have to change to a provider that does offer this feature.
Purchase a Dedicated IP address
99 % of ESPs need you to purchase a dedicated IP as a complementary service. Additionally, it is feasible to purchase an IP address that is dedicated to one person or account at quite an affordable price.
Authenticate your Domain
Use domain authentication to prove ownership of your website domain. This means that you need to use SPF, DMARC, and DKIM protocols to verify the authenticity of your own email messages and your sender identity. It is necessary to have domain authentication to be viewed as a legal sender rather than spam.
Associate your dedicated IP with your Email Service Provider (ESP)
Connect your dedicated IP to your ESP’s configurations and associate it with your account. The procedure differs based on your profession and mail service provider. There are usually support services if you need help with this step.
Gradually activate your Dedicated IP address
Start gradually by sending out a few emails using your dedicated IP address and then gradually escalate the number and frequency of mailshots. Warming up is essential since it creates trust with service providers.
This step may be skipped, but it may cause a large amount of emails to trigger spam alerts and be marked as spam or even blocked emails.
Dedicated IP: A Game Changer For Email Marketing Campaigns
If you run large email marketing campaigns, using a dedicated IP helps preserve the reputation of your sender.
They enhance deliverability and sender reputation, thus ensuring that your emails get into inboxes. Unlike shared IPs, dedicated ones do not have issues arising from actions by others.
It keeps your site’s performance constant in the event of increased traffic. Dedicated IPs in email marketing make you a trusted sender leading to a decrease in spam risk and an increase in your reach.
Dedicated IPs are inevitable for a powerful website and effective email strategies as your Internet presence grows.