Marketing Strategy write for us: From mass marketing to direct marketing to digital marketing to data-driven marketing, the history of marketing has been one of eras. Consumers’ expectations for a sophisticated customer experience are evolving as marketing strategies and resources evolve, along with the number of devices they use, ad blockers, and other privacy-protecting measures. And make no mistake, they will find someone who will if you don’t live up to their expectations since, according to Forrester Analytics, 54% of consumers say they’re prepared to try new things in any industry.
Managers may use a wealth of research and analysis in the marketing literature to create market-specific marketing strategies. However, the literature is silent and the self-help books are ineffective in putting those techniques into practise. In the 1980s, top management needs more attention to marketing practise and the markers of sound marketing management that guide clever strategies toward successful market results rather than new answers to questions about strategy.
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