Mit Logo

Introduction: Mit Logo in the mid 1960s Seymour papert, a mathematician who had been working with jean Piaget in the Geneva, came to united states where he co-founded the MIT Artificial Intelligence laboratory with Marvin Minsky. Papert worked with team from bolt. Beranek and Newman, led by Wallace Feurzeig, that created the firdt version of logo on 1967.

Throughout the 1970s logo was incubating at MIT and a few others research sites. Edinburgh, Scotland and Tasmania, Australia. There were small research activities conducted in the local schools, including the brookline public schools, just up the Charles rivers from MIT. Dan watt, Cynthia Solomon, and the other MIT researches, documented their work with a small number of elementary school students using logo. Their reports are among the several dozen logo memos published by MIT during this period.

The logo programming language, a dialect of the lisp, was designed as the tool for learning. Its features, modularity, extensibility, interactivity and flexibility. Follow from this goal.

Harness the power of MIT.

The MIT brand is the best known and strongest of the many identities in the MIT community. And the MIT logo, the abbreviated representation of that brand, is the most recognized graphic identifier. By using the MIT logo in the identities and communications of your department or organization, you send a message: you connect with the power and promise of the Institute.

Harness the power of MIT.

As the principal graphic symbol of the Institute, the MIT logo must appear in all communications, including websites, print publications, stationery, and signage. You can connect your organization to MIT in many ways, using a variety of approaches to fit your goals. Visit the brand options section for guidance.

Match the logo with the full name.

While our logo has grown in popularity since it was adopted in 2003, some people may not instantly associate our brand with our name, and some may not know what “MIT” stands for. Therefore, the words “Massachusetts Institute of Technology” must appear on any surface bearing the logo, either with the logo itself or elsewhere.

Treat the logo as a logo.

Our logo is a graphic component, not text, and should not be rummage-sale in place of the letters “MIT” in text. It can be used, however, instead of “MIT” in the construction of organizational identities in specific cases. Visit the brand options section for guidance.

Treat the logo as a logo.

Make the logo visible.

Although it may be readable at a smaller size, the logo will lose definition and impact if reproduced at sizes smaller than those provided on our logo.

Exception to the rule.

In extremely limited cases, the MIT logo or its elements will be used as part of logos for high-profile initiatives (for example, the MIT Capital Campaign). These instances are subject to the approval of the Communications Vice Presidency. Any logo that incorporates the MIT logo without permission must be changed immediately. Visit the brand options section for guidance.

MIT Media Lab Logo: Flexibility

Somehow I missed the detail that MIT Media Lab changed their logo. There is an article about the change in UnderConsideration. I don’t care about the ML logo itself, and I find the formal relationship between the brand and Helvetica problematic, but I love the application of the logo, as well as the flexibility of the system to work with different projects and groups within the media. Laboratory. In fact, projects and groups often have better logos!

MIT Media Lab Logo_ Flexibility


In 1985, Logo Computer Schemes, Inc. introduced LogoWriter, which was innovative in several ways. First, it included word processing capabilities, hence the designation. Second, the user interface was basic and made more instinctive. LogoWriter also included, as previous Logos “sprites” had, multiple turtles that could take different forms, although in this area the Apple and IBM computers that LogoWriter ran on were no match for earlier gaming machines. LogoWriter was applied in many spoken languages ​​and became popular all over the world.

Another innovation from the mid-1980s was the LEGO Logo. Mitchel Resnick and Steve Ocko, employed at the MIT Media Lab, industrialized a system that connected Logo to motors, lights, and sensors that were incorporated into machines built from LEGO bricks and other elements. Logo robotic systems were not new, but LEGO’s popular and well-supported Logo TC was a commercial success reaching thousands of tutors and their students.

It was around this time that a sole series of Logo lectures was held at MIT. Beginning with LOGO ’84 and ongoing for two more years with LOGO ’85 and LOGO ’86, these gatherings brought together a worldwide community at Logo’s unofficial headquarters.

In 1988, the Educational Informatics Program was started in Costa Rica by the Omar Dengo Foundation, the Office of Public Education and IBM Latin US. This scheme put Logo in the hands of the majority of Costa Rica’s primary school students and their teachers. A similar project was started in secondary schools in Costa Rica.

New Developments During The 1990s

LCSI released a new version of Logo called MicroWorlds in 1993. It incorporated major changes to both the Logo environment and the Logo language. It included many additional Logo features: drawing tools, a shape editor, a melody maker, the ability to import graphics and sounds, which work together with Logo to support the creation of multimedia projects, games, and simulations. Microworlds has been updated several times and is now available as MicroWorlds EX.

The MicroWorlds logo includes a number of changes, the most significant being multitasking or parallel processing. Multiple processes can be started independently. This is priceless when creating animations with more than one actor: the car can fall off a cliff while the dog wags its tail while the fat lady sings. This kind of thing is possible in a non-parallel Logo environment, but much easier and more usual in MicroWorlds.

Control Lab and Switch System were LEGO Logo harvests whose multitasking software was built on the same core as MicroWorlds.

Another innovation of the LEGO logo was the Programmable Brick, an MIT research project headed by Fred Martin. Unlike previous LEGO logo products, in which the robot received instructions via wires connected to a computer, the Programmable Brick had a computer inside it. A program printed on a desktop or laptop processer could be downloaded to the Brick, which could then disconnect from the host computer and run its program autonomously.

The importance of graphic standards

The graphic identity of the MIT Department of Civil and Environmental Engineering (CEE) is a visual representation of the department: its history, culture and values. clear, consistent.

The use of its graphic identity system reinforces the department’s reputation throughout the institution, and provides cohesion through its many communication efforts.

This style guide describes the graphic identity system for the MIT CEE. The guide is based the MIT Graphic Identity System with the approval of Communication Production Services and the Vice President of Communications.

It is important that MIT express a single compelling voice in everything we do. the totality of the graphic elements, images and words that we use in our communication materials allow us to represent the unique character of this department: its mission, culture, values ​​and vision. Adherence to the principles offered in these guidelines will allow us to establish and maintain a clear and unified identity, both inside and outside our community.

The document recognizes the need to adequately represent a variety of messages and styles. in a way that maintains a unified graphical system. The purpose of this document is provide the necessary tools and direction to create and design any type of communication materials for the department.

MIT Graphic Identity

MIT’s graphic identity is a visual representation of the Institute: its history, culture, and values. Clear and consistent use of our graphic identity reinforces MIT’s reputation around the world and brings cohesion to all of our communication efforts.

MIT Graphic Identity

This site describes the proper use of MIT’s graphic identity: the logo, seal, and colors. New additions include branding options to connect your department, center, or program with the MIT identity, as well as standards for branding on social media.

Curiosity fired the nerd

Like the CPW story post, this one was once again prompted by an innocuous question Jeremy shared with us on the blogger Slack. It was an email from someone asking why the MIT colors are the way they are.

And of course, being an MIT history question, I had to research it. I started with the MIT graphic identity website, which I knew had information on the MIT colors and such. However, when it came to the story, all that was offer was a single page, which didn’t have the information I wanted. Finally, a Google search led to a page for MIT Libraries.



However, MIT’s graphic identity has evolved a lot over the years. Since MIT was found in 1861, the seal has been a symbol of the Institute. Many colleges and universities also use a seal.  But because seals tend to look similar, they don’t create a distinct visual identity.

Moreover, To increase MIT’s visibility and improve the consistency of communications, in 2003 the Institute embarked on a process to develop a unique brand as distinctive as MIT that evokes the Institute’s innovative, curious, technological, scientific, entrepreneurial, and intelligent culture. .